Case Study | Brand, Website & Social Media Content
Branding and Web Design for Digital Education
Sartén Vegano
Project: Brand identity, website, social media, video content & digital menu
Industry: Digital Education, Food & Wellness
Location: International
Project Overview
Sartén Vegano is an international digital education brand offering online courses on veganism, plant-based cooking, and healthy recipes. Its mission goes beyond teaching cooking techniques, it’s about inspiring a conscious lifestyle shift in people who want to eat better, feel better, and make more intentional choices for their health and the planet.
The project involved building the brand entirely from scratch, creating a visual and communication identity that could carry that activist energy into every digital touchpoint.
The Challenge
Sartén Vegano came to us as a blank canvas, a strong concept and a clear mission, but no visual identity, no digital presence, and no design system to bring it to life.
Starting from zero means every decision matters. The brand needed to feel bold enough to stand out in a crowded wellness and food education space, while still being approachable and welcoming to a broad audience just beginning to explore plant-based eating. The key challenges were:
Building a complete brand identity with no visual references or existing assets to work from
Translating an energetic, activist personality into a cohesive and professional visual language
Creating a digital ecosystem from the ground up, website, social media, video content, and course materials, all consistent from day one
Designing a digital menu that felt as dynamic and appealing as the brand itself
The Solution
The work focused on creating a brand that felt alive, one with a strong voice, a clear visual personality, and the energy to move people to action. The approach included:
Designing a logo and visual identity system that captured the brand’s bold, activist spirit while remaining warm and accessible
Developing a website and landing page structure focused on clearly communicating the course offering and converting visitors into students
Creating social media content and graphic templates that could sustain a consistent and energetic presence across platforms
Producing video content to support the brand’s digital storytelling and course promotion
Designing a digital menu that showcased recipes and course content in a visually engaging format
Every element was built with scalability in mind, a brand ready to grow alongside its community.
Deliverables
Logo design and complete visual identity system
Website / landing page design
Social media graphic templates and content pieces
Video content for digital communication and promotion
