Global Cropscience is a company that provides biological solutions for sustainable agriculture. Its products are designed to protect crops while reducing environmental impact, offering responsible alternatives for modern agricultural production.
The company primarily works with flower crops in the Bogotá Savanna, one of the most important floriculture regions in Colombia, while also serving clients in other areas of the country.
The project began with the need to modernize the company’s visual identity so it could better reflect its values of innovation, sustainability, and technology.
When we started working together, the company had an outdated logo and visual identity that no longer represented its growth or positioning within the agricultural sector.
The challenge was to update the brand image to communicate:
Innovation and technological development
Commitment to sustainable agriculture
Strong connection with the agricultural industry
A more professional and contemporary visual presence
Additionally, the identity needed to work consistently across multiple formats, from digital communication to printed materials used in events and client relationships.
The project focused on developing an updated visual identity that modernized the brand while preserving its essence.
The work included:
This visual system established a clear foundation for all future communication materials.
Based on the updated identity, a wide range of communication materials were developed to strengthen the brand’s presence across different touchpoints.
These included:
